Music Television, popularly known as MTV, has come to a decision to change their original 1981 logo. Why change the MTV logo after all this years? Does it mean anything at all? The left logo is the original logo while the right logo is MTV’s New Logo.

MTV was first seen in the tube in the year of 1981. The channel’s concept is to play music videos of popular artists and show interviews of our favorite recording artists. The channel served as a promotional tool for the music industry which minimizes the need to depend mainly on radio to introduce a new song to the target audience.

It is true that the only constant thing in this world is change. Change opens new chances and additional spice to an old channel. MTV decided on catering reality shows like “Jersey Shore”, “Teen Mom”, and “The Burried Life”. Tina Exarhos, a spokesperson for MTV’s marketing team, explained the change to “The New York Daily News”: “If you watch the channel, you’ve seen that it’s definitely going in a new direction. We really wanted to see the logo featured in a new way, and this was really meant to be able to house all the great things that are happening at MTV at any given time.”

“The MTV brand, to me, stands for such an irreverent groundbreaking brand, and unfortunately I feel a little underwhelmed when I look at this,” Hamish McLennan, global chairman-CEO of advertising powerhouse Young & Rubicam, told Ad Age.

What do you think of MTV’s New Logo? For me, it doesn’t look any different at all. But I think it would be better if they would stick to showcasing music videos because that is what made them popular and known in the first place.